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About Us

Christina Hicks, MEd
Executive Coach

Christina Hicks is co-owner of Insight for Leadership with her husband, Eric. Christina coaches executives and their teams to reach higher levels of performance and accountability. With a focus on tapping into unrealized potential, Christina uses strength-based coaching to help her clients elevate their performance. She is passionate about helping others use their positive momentum to create breakthrough thinking.

Prior to her work with Insight for Leadership, Christina worked for the University of Arizona, Northern Arizona University, and Arizona Western College. Her roles included Academic Dean, Director of Institutional Advancement, Director of Customized and Contract Training, Professor of Psychology and Family Studies, and Academic Advisor.

Christina also worked for the Forever Young Foundation founded by NFL hall-of-famer, Steve Young. Additionally, she served as a major gifts officer for a worldwide charity.

Christina has a Master’s Degree in counseling from Northern Arizona University, a Bachelor’s of Science Degree from Brigham Young University, a Family Development Credential from Cornell University, and a Certificate in Non-Profit Management from Arizona State University.

Christina has presented at international conferences on Strength-Based Education and Critical Thinking.  Christina has won several national teaching awards. She has published multiple articles on family dynamics, time management, goal setting and priorities, strength-based learning, critical thinking, and learning strategies.

Christina is a cancer survivor. She was bald for two years and therefore says, “Every single day is a good hair day”. Christina loves to hike, ski, and travel with her husband, Eric. Christina and Eric love spending time at their ranch in Montana as often as possible.

Eric Hicks, PhD, PCC
ICF and BCC Certified Executive and Team Coach

Eric Hicks founded the executive coaching firm, Insight for Leadership, to help leaders and individuals create breakthrough thinking and reach their unrealized potential. With a focus on leaders in transition, Eric and his wife, Christina, coach clients from around the world. In addition to executive coaching, Eric coaches leadership teams to achieve greater alignment and synergy.

Prior to founding Insight for Leadership Eric Hicks most recently led global talent, learning, and organizational development for Cigna Healthcare, a health care insurance company operating in 30 countries.  In this capacity, Eric led a team of Learning and Organizational Development professionals who help create and implement all talent development strategies for over 45,000 employees.  In addition to the United States, his geographic focus was on China, Korea, Taiwan, Thailand, and Indonesia within the Asia Pacific region, Scotland, Belgium, Turkey, and Spain within Europe and the Middle East.  Prior to working for Cigna, Eric led learning and leadership development for JPMorgan Chase’s Credit Card Division in the United States, Canada, India, and The Philippines.  Before joining JPMorgan Chase, he led the national learning delivery function for PepsiCo’s KFC division.

Eric has also taught leadership courses for the Boise State University Executive MBA program, the University of Louisville MBA School, and BYU’s Marriott School of Business.

Eric is a Professional Certified Coach (PCC), certified by the International Coaching Federation. He holds a PhD in Human Resource Development and Organizational Leadership from the University of Louisville, a Master of Science degree in Instructional Systems Technology from Indiana University, and a Bachelor of Arts in Communications from Brigham Young University.

When he is not focused on professional learning, Eric enjoys skiing, hiking, and kayaking with his wife Christina.

 Our Expertise 

Our Expertise

As executive coaches we have helped leaders across various organizational levels, from first-time managers to rising senior executives and everyone in between.

Our Journey

  • Global Footprint: Our coaching journey spans over 15 countries, allowing us to appreciate the intricacies of cross-cultural leadership. We’ve collaborated with leaders from small enterprises to multinational corporations, tailoring our coaching to help them achieve their potential.

  • Industry Insights: Our clients come from communication, banking, healthcare, consumer goods, higher education, food service, technology and manufacturing industries. 

  • Cultural Agility: Navigating diverse cultures is our expertise. We’ve worked with individuals across continents, helping expats manage complex new environments. Our coaching bridges cultural gaps, enhancing leadership effectiveness.

  • Strength-Based Approach: Beyond skill development, we help leaders uncover hidden potential. By aligning values, purpose, and vision, we empower leaders to thrive.

Why Choose Us?

  • Proven Results: Our impact is evident in improved leadership effectiveness, team cohesion, and organizational performance.

  • Confidentiality: Trust is paramount. Our coaching sessions are confidential. 

  • Passion for Growth: We’re passionate about changing mindsets and unlocking potential. 

Our Approach

 Our Approach 

Executive and Personal Coaching Process

Insight for Leadership offers a strengths-based coaching engagement designed to build sustainable leadership and personal growth.



Design coaching partnership, discover mindset and behavior patterns, and identify strengths and gaps.



Assess opportunities through focused questions, manager and sponsor input, and appropriate instruments such as 360 assessment, emotional intelligence assessment and stakeholder interviews.



Create personal vision and goals. Amplify strengths to address gaps. Take action based on new mindset, personal reflection, and stakeholder feedback.



Measure progress through personal assessment and stakeholder feedback.

Celebrate wins!

from happy clients

Kind Words

Being new to the company with responsibility of managing a large, complex multisite business, executive coaching sessions with Eric greatly helped me focus, further develop my leadership style by better leveraging the team and taking care of my personal wellbeing. Eric is a great listener and supported me with additional reference materials whenever needed.

CIO, International Insurance Firm, London, UK

We engaged Eric as an executive coach for several of our leaders. What I appreciated most about Eric’s approach is that he took the time to understand each person he worked with and how they fit in our corporate culture. We were able to see almost immediate enhancements to our leaders’ interactions and effectiveness as a result of his work with them. Eric was also able to do some “before and after” comparisons that added objective data to our observations.

D.T. - Vice President, Operations, Government Services Company

As a leader it is important to find time to reflect—what is getting in your way of being successful, how to you tackle your next obstacle, are you happy, etc. Even better than the gift of time is the opportunity to share that time with Eric who is amazing at helping you to unlock the answers within yourself. Just like athletes need coaches, so do leaders!

G.S. - President, Multinational Insurance Company

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